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課程資訊

課程名稱

國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY

開課學期

98-2

授課對象

國際企業學系

授課教師

李吉仁

課號

IB3008

課程識別碼

704 41100

班次

學分

全/半年

半年

必/選修

必修

上課時間

星期一2,3,4(9:10~12:10)

上課地點

管二301

備註

國企系大三下必修。外系修課同學須修過經濟學。
限學士班三年級以上
總人數上限：50人
外系人數限制：10人

Ceiba 課程網頁

http://ceiba.ntu.edu.tw/982smmc

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課程概述

As a required (strategy) course for IB junior/senior students, this course is to provide an analytical strategy framework for effectively managing organization(s) to create and realize values in a changing global environment. More specifically, this course encompasses three major elements that are central to the (general) management functions of a multinational corporation, upon which our course design is based; they are: (1) Building competitive advantages (i.e., strategy unit), (2) Transferring and configuring competitive advantages across boarder (i.e., global strategy unit), and (3) Organizing global competitiveness (i.e., organization unit).

課程目標

To help students well capture these knowledge sets, we will address both
strategic and organizational principles that underlie the formation of firm-specific competitive advantages in the context of global management. Pedagogically, this course relies upon case-based learning and conscientious reading efforts. As a managerial course, your active participation and meaningful contribution to sustaining a good conversation throughout the whole semester would be a must. Overall, this course is to develop your competencies in strategic thinking and managerial problem-solving within the context of multinational management.

課程要求

Course Requirements
1. Active and Meaningful Participation
2 Cases & Write-ups (CWs)
3. Strategy Project
4. Mid-term Examination

預期每週課後學習時數

Office Hours

指定閱讀

Cases: There are totally eight cases serving as the core element of intellectual learning in this course. They pertain to different sources of case inventory, including Harvard Business School Publishing, Taiwan Management Case Center (TMCC) and NTU in-house cases. Therefore, in
addition to printing fees, you are required to pay approximately @1.6 USD to HBS, @35 NTD to TMCC, as reprint permit fee, for legally using these learning materials.

Supplementary Readings: There are 10 articles that are required pre-class reading and will be included in a course packet with cases for you in the first week of the semester. In addition, ad hoc teaching notes will be delivered to you later in the class.

參考書目

Required Textbooks:
Grant, Robert. M. (2008) Contemporary Strategy Analysis: Concepts, Techniques,
Applications, 6th ed., Blackwell Business.

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	Course Participation (I)	20%	Note: I = Individual Score, G: Group Score
2.	Case Write-ups (count 7 CWs, G)	30%	Note: I = Individual Score, G: Group Score
3.	Mid-term Examination (I)	20%	Note: I = Individual Score, G: Group Score
4.	Strategy Project (G)	30%	Note: I = Individual Score, G: Group Score

課程進度

週次	日期	單元主題
第1週	2/22	Course OrientationCourse Scope, Teaching Pedagogy, Expectation & Evaluation, Rules & Norms
第2週	3/01	Analytical Framework of Strategy Essence of Strategy and Framework for Strategy Analysis Case 1:博溫自行車公司 Grant, Chapter 1 & 2
第3週	3/08	Industry Structure and Strategy Framework for Industry Analysis Industry Life Cycle and Strategy Grant, Chapter 3 & 10 Reading1: Evolution of Image Scanner Industry (TMCC)
第4週	3/15	Global Value Chain and Co-opetition Value Net Analysis and Co-opetition Thinking Reading 2: Note on Industry Analysis and Value Net Grant, Chapter 4 Submit Target Company Selection for Strategy Project Case 2:美錡科技(TMCC)
第5週	3/22	Competence and Competitive Advantages Competence and Strategic Architecture Sources of Competitive Advantages Reading 3: Prahalad and Hamel (1996) The Core Competence of the Corporation, HBR Grant, Chapter 5 & 7
第6週	3/29	Strategic Innovation and Business Model Logic of Strategic Innovation Elements of Business Model: A+B+C+D+E+F Reading 4: Porter (1996) What is Strategy? HBR Grant, Chapter 8 & 9 Case 3:聚陽實業(TMCC) PM: Project Review Session
第7週	4/05	National Holiday (No Class)
第8週	4/12	Transferability of Competitive Advantages Sustainability of Competitive Advantages Transfer Competitive Advantages across the boarder Reading 6: Gupta and Govindarajan. (2001) Converting Global Presence into Global Competitive Advantages, AME. Case 4: Haier (HBS) Turn in PPR (I)
第9週	4/19	Vertical Integration and Global Competitiveness Pros and Cons of Vertical Integration Strategy Business Configuration and Growth Grant, Chapter 13 Case 5: ZARA: Fast Fashion (HBS)
第10週	4/26	Global Configuration and Advantages Sources of Global Advantages Reading 7: Ghemawat (2007) Managing Differences: The Central Challenge of Global Strategy, HBR Grant, Chapter 14 Case 6: The Globalization of CEMEX (HBS)
第11週	5/03	Entry and Alliance Strategy Entry Modes and Managing Collaborations Reading 8: “Engaging in Cross-border Collaboration,” Chapter 6, Transnational Management. Extra Case:眾聯針織(HBR, no write-up)
第12週	5/10	Midterm (Grant, Chapter 1-5, 7-10, 13-14) Project Review Session (II)
第13週	5/17	Designing Organization for Global Responsiveness Essence of Organization Design Organization Design for Global Advantages Grant, Chapter 6 Turn in PPR (II)
第14週	5/24	Managing Transnational Organization (1/2) Integration, Responsiveness, Flexibility and Entrepreneurship Reading 9: “Developing a Transnational Organization,” Chapter 4, Transnational Management Case 7: Acer Aspire (HBS)
第15週	5/31	Managing Transnational Organization (2/2) Challenges to Global Innovation and Learning Reading 10: “Creating Worldwide Innovation and Learning,” Chapter 5, Transnational Management Case 8: BRL Hardy (HBS)
第16週	6/07	Course Wrap-up & Career Workshop Turn in Strategy Project Final Report
第17週	6/14	Final Presentation
第18週	6/21	Final Presentation